If you think that your business needs a website or needs a website re-design then it probably does. And if you happen to be here because you like the work we do then you should also think about reaching out. But you probably clicked on this post because you are debating whether or not WordPress would work for you as your CMS (Content Management System). So that’s what we are here to do, help you break down the high-level benefits of WordPress from a business perspective.


WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. A Content Management System is a fancy term that simply means that your site is built and managed from a simple and user-friendly interface. You can easily edit your website from the admin area which is super intuitive, even for absolute beginners.



With a WordPress based site, you’re in control without dealing with all the backend complexities. From updates to edits, it’s all in your hands to easily access. WordPress has an intuitive user interface, so once you or your developers are done building your site there isn’t a steep learning curve, just a lot of exploring.  You can quickly and easily make changes and update the content in-house.

In addition, you can assign users with different “roles” to limit their access if you want to control what each team member can access. And better yet, WordPress prevents more than one user from editing the same content at the same time so you don’t have to worry about writing over each other’s content.


Unlike other platforms, your aren’t limited in what you can do when it comes to WordPress. Sure you could go with a theme (be careful when selecting) or templated site but have the ability to go completely custom. If you are opting to hire a web design and development team to build you a completely customized site you can rest assured that once the code is in and the site is built you can still easily make content changes through the CMS.


One of the best things about WordPress is that it was built for content. So if you were looking to create content easily, make edits quickly, and have a way to continuously engage with your visitors, WordPress is your CMS. The great thing about WordPress is that it makes it easy to add pages and posts to your site without extensive knowledge of coding.


Plugins increase the functionality of your website. Like an app for your phone, plugins enhance the development process. Simply put, your website is built by large pieces of code (CSS and HTML) and plugins are extra bits of code that you can add to the base code of your website to make easier to add new capabilities. Out of the box, WordPress provides the functionality needed to publish and manage the content for your site. Whether you need social media buttons, or shopping carts and e-commerce, there’s a plugin for that.

Today, there are almost 40,000 plugins from which to choose, but be careful when selecting a plugin.


Though WordPress is search engine friendly, you will still need to do some manual SEO work. WordPress offers a great starting point that users can then easily integrate SEO elements into. Furthermore, a WordPress site generates an RSS feed that also helps search engines find and index your new content. With the free Yoast SEO plugin, your site will be even more search engine friendly.


It’s 2017, which means that if the platform you are using doesn’t allow for responsive design, its time to cut ties with them and move on. A mobile-friendly website isn’t the exception anymore, it’s the rule, so get with the program. If your site doesn’t look great and work well on a smartphone, your customers will quickly lose patience and go somewhere else.

The WordPress community is vast because it is beginner friendly and has enabled millions to successfully start their own websites easily. Here are a few reasons why you should use the platform to run yours. So If you’re going to build a site, do it right. Let us know if you have questions!

By: Forge and Smith